Leaning into change
There aren't many opportunities in a lifetime where one gets to rethink an entire category and transform an industry. I love solving tough problems in the company of smart and driven people. A good day at work for me usually means overcoming a challenge with my team and charting plans for the path ahead. Bonus satisfaction if I can help improve a person’s productivity by 1%!
I believe a successful product requires focus and distraction is the enemy of good work. Teams can be freed to do their best work when leaders protect their teams from distractions. I often find that an attitude of openness and calm helps to resolve issues before they surface as problems. An environment with minimal distractions sets the team up for success. That is how good products become great.
I’m curious about well-designed products and enjoy conversing with people to understand what makes them tick. My past experience in sales, public relations and project management equips me the right skills to rally others and simplify communication around a product vision through thoughtful visuals and written copy.
Daylon Soh is an eCommerce Architect at Razer and is tasked as a digital leader to improve customer experience and revenue in its fast growing direct to customer channels globally.
Daylon had a brief stint running an eCommerce startup and digital consultancy leading content marketing and communication initiatives for global clients. Daylon is a trained game designer, award-winning photographer and ex-adman.
Mithru Vigneshwara, Software Engineer & Creative Technologist
“Daylon has been very organised since the start, and over time, owing to his continual improvement, I've only seen his work ethic become even more structured and efficient. It has been a complete pleasure working with and learning from Daylon.”
for a noisy world
I made my first press contact by sneaking into a technology press event and socialising with the journalists at work.
Writing for the press taught me how to focus and I apply that same discipline to the marketing and communication strategies I craft for my clients. Besides getting satisfaction from building a successful brand from scratch, I enjoy writing, editing and shooting mixed media stories on my own or with a small crew.
The most compelling stories invites readers to collaborate, leaves enough room for imagination and takes them through a journey of transformation. Using technology to tell meaningful stories offers possibilities to deepen that connection. We share a kinship through the stories we tell.
Chiara de Castro, Managing Editor and Writer
“I appreciate Daylon's consistent reliability to deliver, organise, and stay on top of things. Not only does he have a keen eye for visual art but also possesses the skills to convey the stories behind the images he captures.”
in good company
Never in my wildest imagination, would I have known that starting a monthly breakfast event in 2012 could change the world and open up mine.
CreativeMornings / Singapore, started with the simple intent to bring different sectors of the creative industries together in a common space to facilitate conversations and cross sector collaborations.
Over the last few years, we’ve given creatives based in Asia and Singapore a voice in a global movement that spans from San Francisco to Seoul. We’ve also built a community for thousands of like-minded individuals through word of mouth.
I’m proud of how how far we’ve come as a team and the lives we’ve affected.
As an avid reader, I’ve also been running a thriving non-fiction book club every month with friends.
Jerald Lim, Community Builder and Event Organiser
“Daylon's insights into entrepreneurship and the scene provided us with an invaluable edge and his support for the company has allowed us to gain confidence in creating ideas that matter.”
Alex Schultz, VP of Growth at Facebook gives all his new hires 2 books when they join, one of them is Viral Loop by Adam L. Penenberg.
Penenberg, an investigative journalist, challenges his readers to think about virality in digital products through case studies from companies like Netscape, PayPal and Tupperware. These companies grew exponentially through implemented viral loops and network effects.
Speak, teach & write
When I’m not at work, I’m busy with my passion projects or building communities.
I teach UX, and product marketing at General Assembly Singapore outside of work hours.
I've written several thought pieces for publications like TODAY, Tech In Asia, Strategic Review Indonesia and GOOD Magazine (USA). I also publish articles on my LinkedIn page.
If you're interested in engaging me, you may reach me via daylon(at)curiouscore.com